Xiaomi mobile phones stepped out of the domestic market, and sales in December increased by 25% year-on-year8%, step by step internationalization!
The performance of Xiaomi mobile phones in the global market is quite good, especially in India and Europe, which has been firmly at the top of the major mobile phone manufacturers.
In recent years, Xiaomi mobile phones have firmly occupied the position of the top three in the world.
According to the latest data from IDC, Xiaomi will continue to be the world's third largest manufacturer of domestic mobile phones in 2023, ranking behind Apple and Samsung, at 1459 billion units.
OPPO and Xiaomi, which rank fourth, are only 40 million units apart, and it is clear which is stronger and which is weak.
However, compared to companies like OPPO and vivo, they are more focused on the domestic market and have long occupied one or two positions, while Xiaomi has long ranked fifth in the domestic market, and its sales are at the low end of the mainstream manufacturers.
Therefore, Xiaomi's ability to rank in the top three in the world is largely due to the fact that its overseas strategy has been very successful, as it has become its largest market.
Xiaomi mobile phones do not perform well in the domestic market, not because its products are worse than competitors, on the contrary, Xiaomi mobile phones are better than competitors in terms of performance and performance.
The biggest drawback of Xiaomi's mobile phone business is the early low-price model and the positioning of online sales.
At the beginning of the year, the sales of Xiaomi mobile phones in China mainly relied on online, and the profits of offline channels were limited, and they were unwilling to focus on Xiaomi. And big brands like OPPO and vivo have attracted thousands of offline merchants because of their high profits.
Xiaomi mobile phones have long been ranked fifth in the domestic market, and this situation will be difficult to change.
However, Xiaomi has always emphasized"Base camp"- The domestic market, but it is inseparable from it no matter what, and in the past two years, Xiaomi has been constantly trying and making mistakes.
In order to attract domestic consumers, Xiaomi has upgraded and improved the functional configuration and appearance of the product, and improved the shortcomings of the product step by step.
According to China's mobile phone activation data for December released by the Bureau of Statistics, Xiaomi phones were activated 348090,000 units, accounting for 165% market share, compared to 276 activated for Xiaomi phones80,000 units.
In December of this year, Xiaomi started with 25With a growth rate of 8%, it became the first place in the domestic market. Xiaomi's return to the top of the list is largely thanks to the launch of the Xiaomi 14 series at the end of October, which is an extremely cost-effective product.
The Xiaomi 14 series is a high-end model that can compete with the iPhone 15 Pro series, and its overall performance is enough to beat Apple, and the latest Surge operating system has put it in the spotlight.
According to previously released data, ten days after the release of Xiaomi 14, omni-channel sales have exceeded 144Seven 400,000 units, three months have passed now, and it is said that sales have exceeded one million.
The success of the Xiaomi 14 series in high-end phones inevitably affected Apple's sales, with the number of iPhone activations falling by 17 year-on-year in December7%。
The iPhone 15 series is not as popular as the iPhone 14 series, which can be seen from the fact that more and more consumers are choosing domestic high-end phones.
As the position of domestic mobile phones in the high-end market becomes more and more solid, I think it will become more difficult for Apple to enter the Chinese market!
In addition to Xiaomi 14, Xiaomi Redmi's newly released K70 series products are also favored by consumers because of their high cost performance, and are favored by consumers who pay attention to **.
It can be seen that Xiaomi mobile phones have come out at this stage"Swamps"。
I think that as long as Xiaomi develops steadily, it will gain a firm foothold in the domestic mobile phone market. At the same time, the global market share of Xiaomi mobile phones will continue to rise.
We expect Xiaomi to surpass Samsung and Apple in terms of shipments and become the world's largest manufacturer of handheld devices. Therefore, we are full of expectations for the future of Xiaomi mobile phones, welcome to leave a message, like, share, and discuss.